VIZ worked on three big car commercials with Raf Wathion. Notably the huge Ford Focus commercials series. We’re not really involved in the “beauty” part of the commercial. What we’ve been making is shots where the camera is inside the engine. We’ve been dissecting engines, (with colleagues Jean-Pierre Grandet and Benoit Talenton from Paris), and filming the movement of engine parts, grills etc. We’ve been faking action inside a cylinder – explosions in a cylinder, visualising fuel injection. We’ve built enlarged motor cylinder models and visualisations of the “digital highway” which the newly enhanced models are adapting to. We visualise sensor technology and braking systems. There’s a lot of interesting imagery under the hood of a car.

Click on one of the images to go to an extensive description of each project.