Beer is a living material. It contains energy in the form of stored gas which gives it the potential to make exciting forms. We work with bubbles, foam, density etc. This can involve plumbing, pumping, pouring, spraying of beer in custom made aquaria,and over-size glasses… Clients include Heineken, Grolsch, Amstel, Kronenbourg, Palm, Duvel, Chimay, Hertog Jan, Bavaria, and many others…
Duvel commercial 2012
The third Duvel commercial we worked on involved an explosion of beer, just like Duvel 2. We worked to control the explosion of a full glass of beer. This had to happen in the hand of our hero!
Most of the things we found out about beer we discovered while working with Stef Viaene. In this latest commercial the development we made several new effects, which we had not attempted before.
Basically this film is a reverse explosion of beer. We tested the exploding glass shot in our studio in Amsterdam, varying pressure, angles and timing to get the best results, and then moved on for a test shoot in Brussels, (at our friends at BFX), to test using the Phantom.
Eclipsing the sun with Duvel beer.
Below are some of the images taken from the first commercial we made with Stef Viaene for Duvel. The idea was to see a planet in the Duvel glass. We made many glasses at 200%. Glasses without stems. Rigs to hold glasses from the top. Bubble generators in the glass.
Below the head of beer
In fact this shot was made in a giant (2000 liter) container of beer. The undulations in the foam which give this sea effect were made by letting off a compressed air mini-explosion in the aquarium.
We made the aquaria and rigs for these Palm beer commercials. It was directed by Stef Viaene for Latcho Drom in Brussels.
The castle in this film, which was made by us, was a model,(1m50 x 1m50), which was matted into real footage of a knight galloping home. Ronald Koetzier shot the commercial for Will v/d Vlugt Productions.
بالك وسيطر على الوضع مع موسي – MOUSSY
Moussy alcohol free beer for Saudi Arabia.
Marwan Nicolas, producer at Dreambox Films in Beirut invited us to help on this commercial… Directed by Emile Slailaty and Tony Khazen D.O.P.
Spirals made from beer
Director and d.o.p. Ronald Koezier was asked to physically make spirals of beer. The spirals had to be tight, with considerable volume, without expanding outwards too much. We were filming using the Bolt motion control system of Alex de Heus.
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