McDONALD’S

Visualising tastes and the cooking process for McDonald’s 

A new, “green”, McDonalds burger for Belgium; the “Generous Jack”. Director Raf Wathion contacted us again to test and produce these “temporary sculptures” made using taste sensations and ingredients as a starting point. These forms exist only for a few moments and require the use of the “Phantom” high-speed camera. Katie Giovanni, (of “Lurpak” fame), did the beautiful food styling.

Credits

Director: Raf Wathion· Special effects: Adrian Walton-Smith · Food styling: Katie Giovanni · Producer: Maarten de Sutter at CZAR, Brussel ·