Showing the tastes and the cooking process for McDonald’s
McDonalds burgers for Belgium; the “Generous Jack”, “Juicy Jane”. Director on this occasion was Patrick Vandebroeck. We produced “temporary sculptures” – using taste sensations and ingredients as a starting point. These forms exist only for a few moments and require the use of the “Phantom” high-speed camera. Once again, Katie Giovanni and colleague Udo Reichelt, (of “Lurpak” fame), did the beautiful food styling.