It was clear from the beginning that were a huge number of effects to make. In the end we would be shooting on two, sometimes three or four sets. We split the special-effects crew as well as we could… Above are links to the Nescafé Gold commercials. Below there is material made during testing and some material from the shoot… The other commercials we shot during this period were for Nescafé Classic.
Gold shot 2 – Slowing of time.
Clock model… made by colleague Vincent Mensink.
The sides of the model are open to light. The wheels turn on a varispeed motor. The second hand runs on a small stepper motor. (The minute and hour hands do not move). The separating plates on the model were cut from 2m.m. anodised aluminium by engraver colleague Arthur Brandsma.
Gold shot 3 – Vortex of beans.
Wide shot using the new vortex machine…
Gold shot 4 – Vortex of beans.
Close shot using the new vortex machine…
Gold shot 5 – Flame tunnel
Revolving spiral flame on a turntable. We feed beans “around” the camera with small conveyor belts.
Top ring is approx. 45 cm diameter, (74cm from ground).
Red bottle = 2,6 kg Black bottle = 3,1 kg Cylinder 4 bar
Gold shot 6 – Revolving bean enveloped in flame
A 15cm. model bean in hard plaster mounted on a motor. We “roast” it from below, while it turns.
Gold shot 7 – Bean crevice glowing (iconic)
We are now sculpting the “canyon” from light stone. We are placing lava underneath and blowing smoke through the opening…
We’re using a beautiful new model, prepared by Franziska Loeding, of the crack of the bean.
Gold shot 8 – Blending of coffee
Three separate floating layers with different kinds of bean. The camera flies through the beans.
The Bolt could provide the triggers for us and for the camera move.
Kicker 6 bar, Big cylinder 5 bar
Gold shot 9 – Collision and breaking of two beans
Two 15cm beans crash into each other and physically break in front of the camera.
The beans were 27cm. from the middle of frame before launching. Pressure five and a half bar…
Models made by colleague Franziska Loeding.
Gold shot 10 – Freezing coffee, broken ice
The glass coffee bean takes 9 minutes to “freeze up” in our studio. We fill the glass bean with dry-ice and it gets so cold that water vapour in the surrounding air forms ice on the surface of the bean.
Gold shot 12 – Analogy of the iris of an eye
We first propelled coffee toward camera to make a form like the iris of an eye.
It is difficult to sculpt an eye with coffee granules because the granules are big and do not permit much detail. We are now sifting the granules to only leave small granules and are going to make the eye shape bigger.
Gold shot 13 – Transparent cup mounted on the bolt (2 takes Gold & Crema shot 24)
Camera and mug move “around” the pour. The pour has to be triggered by the Bolt to co-ordinate the move.
Gold shot 14 – Vortex of boiling water
Large Aquarium vortex machine, vortex of boiling water. Camera dives into vortex.
Volume of aquarium 70 x 70 x 80 = 392 liter.
Volume of reservoir below 120 x 120 x 60 = 864 liter
Top of aquarium 147 cm.
Gold shot 15 – Water splashing on granules (2 takes Gold & Crema shot 25)
Water splashing on granules. Oversize cylinder model. Shot from underneath. The first test is shot with normal water, the second test was made with thickened water.
Gold shot 16 – Water and powder colliding in the air
A water splash passing through a cloud of flying powder.
Gold shot 17 – Water and powder mix
Powder being carried along by a vortex of coffee
Gold shot 18 – Sugar cube creates turbulence
Gold shot 19 – Sugar cube dissolves
The first test, with the sugar cube revolving on it’s axis is shot using water at about 90 degrees. It looks much cleaner.
Gold shot 28 – Coffee and milk mix (2 takes Crema & Black cup with milk shot 31)
This seems to be a classic beauty shot through the side of the mug?
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