NESCAFÉ GOLD

Luc Dechamps, line producer for Bang Bang films in Brussels contacted us already in April last year to discuss a big job for Nescafé. Director would be Jean-Paul Frenay and we would be working for Prodigious from Paris.

Credits

Project Producer: Prodigious, Paris · Service Producer: Bang Bang Club, Brussels · Director: Jean Paul Frenay · Line Producer: Luc Dechamps · Special effects: Adrian Walton-Smith · Phantom: BFC rental – FX Box · DoP: François Starr· BOLT high-speed motion control rig: Alex de heus

There were a huge number of effects to make. In the end we would be shooting on two, sometimes three or four sets. We split the special-effects crew as well as we could… Above are links to the Nescafé Gold commercials. Below there is material made during testing and some material from the shoot… See the other commercials we shot during this period for Nescafé Classic.

GOLD SHOT 2 – SLOWING OF TIME

Clock model… made by colleague Vincent Mensink.
The sides of the model are open to light. The wheels turn on a varispeed motor. The second hand runs on a small stepper motor. (The minute and hour hands do not move). The separating plates on the model were cut from 2m.m. anodised aluminium by engraver colleague Arthur Brandsma.

GOLD SHOT 3 – VORTEX OF BEANS

Wide shot using the new vortex machine…

GOLD SHOT 4 – VORTEX OF BEANS

Close shot using the new vortex machine…

GOLD SHOT 5 – FLAME TUNNEL

Revolving spiral flame on a turntable. We feed beans “around” the camera.

GOLD SHOT 6 – REVOLVING BEAN ENVELOPED IN FLAME

A 15cm. model bean in hard plaster mounted on a motor. We “roast” it from below, while it turns.

GOLD SHOT 7 – BEAN CREVICE GLOWING (iconic)

We are now sculpting the “canyon” from light stone. We are placing lava underneath and blowing smoke through the opening…

We’re using a beautiful new model, prepared by Franziska Loeding, of the crack of the bean.

GOLD SHOT 8 – BLENDING OF COFFEE

Three separate floating layers with different kinds of bean. The camera flies through the beans.

The Bolt could provide the triggers for us and for the camera move.

Kicker 6 bar, Big cylinder 5 bar

GOLD SHOT 9 – COLLISION AND BREAKING OF TWO BEANS

Two 15cm beans crash into each other and physically break in front of the camera.

The beans were 27cm. from the middle of frame before launching. Pressure five and a half bar…

Models made by colleague Franziska Loeding.

GOLD SHOT 12 – ANALOGY OF THE IRIS OF AN EYE

We first propelled coffee toward camera to make a form like the iris of an eye.

It is difficult to sculpt an eye with coffee granules because the granules are big and do not permit much detail. We are now sifting the granules to only leave small granules and are going to make the eye shape bigger.

GOLD SHOT 14 – VORTEX OF BOILING WATER

Large Aquarium vortex machine, vortex of boiling water. Camera dives into vortex.

Volume of aquarium 70 x 70 x 80 = 392 liter.

Volume of reservoir below 120 x 120 x 60 = 864 liter

Top of aquarium 147 cm.

GOLD SHOT 16 – WATER & GRANULES COLLIDING IN THE AIR

A water splash passing through a cloud of flying powder.

GOLD SHOT 17 – WATER & POWDER MIX

Powder being carried along by a vortex of coffee

Tank shot…

OTHER NESCAFÉ COMMERCIALS
During this period we also prepared two Nescafé Classic commercials…